Why Retailers Should Take Note Of Fashion Week’s Popularity On Instagram

Why Retailers Should Take Note Of Fashion Week’s Popularity On Instagram
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Ze Takahashi/MCV Photo For the Washington Post

The apparel world is just winding down from New York Fashion Week, the semi-annual designer clothing parade that this year brought us wide-leg pants, cocoon coats and whatever it was that you’d call Kanye West’s collection. The event has been gradually transforming into a digital attraction for everyday shoppers rather than just a cloistered spectacle for industry insiders, with legions of people now getting a peek at the shows, clothes and…

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